Simple - Influencer Video Campaign

For Simple’s skincare campaign, I was responsible for editing influencer-led content aimed at promoting skin positivity and the brand’s minimalist ethos. The challenge was to preserve the authenticity of each influencer’s message while incorporating brand elements such as tone, typography, and pacing. I focused on clean, subtle visual treatments that mirrored Simple’s brand values — calm, clean, and confident — using gentle motion graphics and soft color grading to match the campaign’s visual language.